Digital contents have long become real assets in todays lifestyle. Creating digital contents, sharing it and driving value from it is the real asset maximizing exercise.
Being in Ethiopia, it has been inconvenient to create digital contents and reach out to audiences easily.
Do not get me wrong. Social media planforms such as LinkedIn, twitter, Facebook, Instagram, TikTok, YouTube, medium and others are wonderful resources and have been used to build digital presence and personal brands.
For the most part, standard blogging in a professional setting has been constrained. Besides, mainstream social media are all in someone’s control and you could loose all your hard work for something silly or you do not have control over.
In his newsletter, Matt Gray gave it an interesting category for Social media, Newsletters and ready to buy audiences as
Rented , owned and monetized audiences respectively.
And he has a clear point.
Building websites is also a possibility, yet in addition to the hosting and maintenance hiccups, integrating newsletter subscription and sending automated emails have never been easier. Even if someone can afford the charges, there has never been easier payment methods in foreign currency transaction.
Subscription, newsletters and sending automated emails has never been easier. Now , I will recommend you a good resource to fulfill your ambition of reaching more audience through digital contents- blogs & newsletter threads.
It is just a week since I discovered substack as a platform And I am loving it already. Simple to use, incorporating blogging ( both free and paid versions for your contents) and newsletters ——features I have been longing for a long time.
Above all, the ability to import your subscribers anytime. You have the most important digital assets in your control. You keep them for what so ever adventure in the future.
There are a wealth of platforms for newsletters and automated emails with features of segmenting your audience but premium. Again as an Ethiopian based in Ethiopia, you have to be dependent on freemiums with limited features. Almost tied to both your feet.
Now, you have substack as a platform for digital content creation, and newsletter access. Later, I will come back why digital content creation.
Stay tuned.
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